Amilita in store at Bohemian Sundays, Mooloolaba Esplanade
HERE AT BOHEMIAN SUNDAYS BASED ON MOOLOOLABA ESPLANADE WE AIM TO ENABLE WOMEN TO EXPRESS THEIR TRUE, BOHEMIAN SELVES. WE HOPE TO EMPOWER, EXCITE AND LIBERATE OUR FELLOW SISTERS THROUGH COLOUR, EMBELLISHMENT AND ORIGINALITY.
"Amilita is a women's clothing label inspired by the freedom and spirit of modern Bohemianism.
Based in Byron Bay, Amilita is fuelled by the love of making clothes and a lifestyle by the sea. Inspired by art and all things vintage, bespoke and bohemian, designer Sara Afonso had a vision of a lifestyle and a label called Amilita.
There is an iconic female figure in Mexican folklore called Adelita. Renowned for her political strategies and strength during the Mexican revolution, she came to signify a woman of great courage. Amilita is a clothing label created by Sara Afonso, inspired by Adelita.
After completing a Diploma of Fashion Design, Sara started her career by hand sewing lingerie and selling it at the famous Bondi Markets, the launch pad of many a creative.
The ethos behind Amilita designs was to create comfortable yet still sexy lingerie in natural fabrics. This is something that is carried through to the clothes she now designs, always functional and always flattering. As women increasingly responded to Saras beautiful hand sewn lingerie, she decided to combine her love of island beachside living and moved her new venture to Bali. Here Sara formed close relations with the local tailors and the label really started to bloom.
In 2011, Amilita set up base in the beautiful town of Byron Bay, where it continues to grow, thrive, and enjoy all things this unique little town has to offer." - Amilita